HENDERSON, Nev.–(BUSINESS WIRE)–3PEA International, Inc. (OTCQB:TPNL), a vertically integrated provider of innovative prepaid card programs and processing services for corporate, consumer and government applications, has expanded its PaySign® brand of prepaid cards to the automotive market with PaySign Connect for Automobile Dealerships.

The comprehensive PaySign Connect prepaid solution is a customizable, multi-purpose platform tailored to the unique requirements of auto dealerships. Using 3PEA’s prepaid cards, auto dealerships are able to increase showroom traffic and new vehicle sales, while creating and maintaining long-term customer loyalty and increased repeat purchases through real time rewards and incentives. PaySign Connect gives dealerships a better way to stay connected with their customers and target market.

“With the introduction of PaySign Connect for Auto Dealerships, we are executing on our strategy to provide innovative, cost effective, customizable payment solutions to large market verticals,” said Mark Newcomer, President and CEO of 3PEA International. “Because of the robust PaySign Platform and rapid time to market, we are able to quickly design and implement comprehensive prepaid debit card payment solutions to suit the unique requirements of customers within these verticals. With over 17,500 dealerships in the U.S. with new-car sales on pace for 17 million units in 2015, we have identified the automotive sector as our next key market to introduce the PaySign brand.”

The PaySign prepaid cards can be used to motivate and reward employees and customers alike. Further, the PaySign prepaid card can be used throughout the customer life cycle—from the initial test drive to purchase, to service, referrals, and repeat purchases—all through one convenient payment solution. PaySign Connect’s customized reporting also gives dealerships a level of analytics on customer behavior and other metrics that were previously unavailable in the industry.

3PEA has identified and targeted numerous opportunities within the multi-billion dollar automotive dealership sector. In addition to increasing market share in current verticals which 3PEA operates, the PaySign brand is being positioned to enter new market segments where our prepaid card solutions can be utilized in innovative ways to lower disbursement costs and increase operational efficiencies, making PaySign the solution of choice for government agencies, businesses and consumers.