Management

Matt Lanford

Director and Chief Payments Officer

Matt Lanford joined Paysign in 2019. Lanford has more than 30 years of experience in the payments industry. Prior to joining Paysign, he was the SVP/GM of the financial services division of InComm. While at Incomm, Lanford led the company’s consumer-facing Vanilla suite of products which includes prepaid consumer solutions like Vanilla Gift, MyVanilla general-purpose reloadable cards, and the VanillaDirect cash-in network.

Prior to InComm, Lanford held a variety of different roles at Mastercard in both product management and strategy development. His roles with Mastercard include service with investor relations, the Global Prepaid Product & Solutions Group, and as the Prepaid Product Lead for Europe based in London.

In 2012, Lanford was named the Most Influential Figure in European Prepaid Industry in the top spot of the Prepaid Power 10 by a panel of his peers and was again recognized in 2013 as the number one in the European 2013 Payments Power 10.

Earlier in his career, Lanford worked for Citigroup in the U.S. and internationally with Euronet Worldwide, Inc., holding positions in Budapest, Hungary and the U.S.

At Paysign, Lanford is responsible for managing and expanding Paysign’s suite of prepaid products.

He earned his Bachelor of Science in Computer Science from the University of Arkansas at Little Rock.

Jeffery Baker

Chief Financial Officer

Prior to joining Paysign in February 2021, Mr. Baker was Executive Vice President, Mergers & Acquisitions at InComm Payments, a leading privately-held financial service company headquartered in Atlanta, Georgia. InComm offers many of the world’s largest retailers omnichannel innovative payment solutions ranging from prepaid card products to switch payment processing. While at InComm, Mr. Baker completed acquisitions, divestitures, joint ventures and investments in the United States, Canada, Brazil, Hong Kong, Austria, China, and Colombia.

Prior to joining InComm in December 2011, Mr. Baker was Chief Development and Strategy Officer at Global Payments Inc. (NYSE:GPN), one of the world’s leading payment processing companies. While at Global, Mr. Baker completed acquisitions and divestitures in the United States, United Kingdom, Philippines, Russia, Bosnia and Herzegovina, and Spain. In addition to his former role, Mr. Baker was also responsible for the Treasury and Product departments for Global.

Prior to joining Global Payments in October 2003, Mr. Baker held various senior equity analyst positions at U.S. Bancorp Piper Jaffray, W.R. Hambrecht & Co., SunTrust Equitable Securities, and Principal Financial Securities. He covered the financial technologies and services, business-to-business (B2B), personal computer, and enterprise storage industries over a period of 10 years. Prior to becoming an equity research analyst, Mr. Baker worked at Bank One as a credit analyst.

Mr. Baker has served as Georgia Regional Director of Birmingham, Alabama-based ServisFirst Bank (NASDAQ: SFBS), as a board member of CardCash and KargoCard, as well as a board observer to Instant Financial. Mr. Baker has served as a guest on various international speaking panels including the Southern Center for International Studies, Georgia State University, and the Association for Corporate Growth.

Mr. Baker is a graduate of Texas Christian University in Ft. Worth, Texas, where he graduated cum laude with a Bachelor of Business Administration.

Robert Strobo

General Counsel, Chief Legal Officer and Secretary

Before joining Paysign in 2018, Robert Strobo served as deputy general counsel and vice president for Republic Bank & Trust Company, a state-chartered financial institution based in Louisville, Kentucky.

Strobo specializes in prepaid card issuance and non-traditional banking, which includes small-dollar consumer lending, commercial lending, payments, and tax-related financial products.

He also served as chairman of the board of directors for Commonwealth Theatre Center, a non-profit youth conservatory and outreach program serving all of Kentucky and southern Indiana.

Strobo received his bachelor's degree from the University of Kentucky, and his J.D. from DePaul University College of Law.

Brad Cunningham

Chief Technology Officer

Brad Cunningham joined the Paysign executive team in July 2021. He has more than 17 years of experience with technology and software development and API integration architecture in the fintech industry.

Prior to joining Paysign, he served as senior vice president and managing director of IT strategy and services at Republic Bank & Trust Company. Cunningham specializes in assembling and directing teams that build and implement fintech solutions in complex, multi-vendor environments.

Cunningham is responsible for planning the roadmap for evolving Paysign’s architecture and technology stack to meet the company’s strategic short- and long-term goals.

Eric Trudeau

Chief Compliance Officer

Eric Trudeau joined the brand in 2018. Prior to joining Paysign, Trudeau was with Global Cash Card, Inc., Sunrise Banks, and Meta Payment Systems.

Trudeau is responsible for leading the internal processes for promoting and ensuring the company's compliance with laws, regulations, and company policies. Trudeau also oversees the brand’s enterprise-wide compliance risk management. He has over 20 years of experience working in the card industry, focusing on prepaid and credit products.

Trudeau has an undergraduate degree from South Dakota State University and is a certified member of the Association of Certified Anti-Money-Laundering Specialists (CAMS).

Cosimo Cambi

Chief Operating Officer

Cosimo Cambi joined the Paysign team in 2021 and brings extensive experience in pharmaceutical operations. data, and analytics to his role of COO. He has spent more than 10 years working hands-on with patient affordability data and specializes in applying key insights related to industry trends, such as accumulator impacts, program performance, and patient adherence, to Paysign's day-to-day operations.

Cambi holds a Bachelor’s degree from the U.S. Coast Guard Academy and a Master’s degree in analytics from Northeastern University.

Matthew Turner

President, Patient Affordability Services

Matthew Turner joined Paysign in 2019. Prior to joining Paysign, Turner served as director of product management and patient affordability at TrialCard, a payments provider to the pharmaceutical industry. He brings more than 10 years of specialized experience and in-depth pharmaceutical product knowledge.

At Paysign, Turner is responsible for leading the company’s patient affordability business activities and overseeing client services. Since joining the company, he has also penned a white paper titled Navigating the Insulin Affordability Act.

Turner is a certified Project Management Professional (PMP) and is a member of the American Pharmacist Association.

Joan M. Herman

Director and Executive Vice President, EFT Operations

Joan Herman joined the brand in 2017. She was appointed to the Board of Directors just a year later. Prior to joining Paysign, Herman served as the senior vice president in the payments division of Sunrise Banks. She’s also worked with UMB Bank in Kansas City, MO, Boatmen's Bank (now Bank of America), Heartland Bank, and served as a director at Heartland Payment Systems between 1997 and 2006.

Herman began her career in payments nearly 30 years ago, holding various management positions in operations, product development, sales, and marketing on both the issuing and acquisition sides of the card business.

She is responsible for executing and implementing the daily operations of the organization.

Herman is a member of the board of directors of the Innovative Payments Association (IPA) and currently serves as treasurer. She received her undergraduate and graduate degrees from Webster University.

Alicia Ches

Vice President, Marketing

Alicia Ches joined Paysign in 2020. She is an experienced marketing professional with over 10 years in the payments industry, as well as more than 25 years in the convention and events industry.

Prior to joining Paysign, she served as director of marketing at Shift4 Payments where she oversaw a cross-functional team that handled all areas marketing and communications. Ches was instrumental in the content strategy that positioned Shift4 as a thought leader in their industry, and led her team through acquisition and complete rebranding in 2018.

Earlier in her career, she specialized in technical direction for live productions and audio-visual services for trade shows and events.

At Paysign, Ches is responsible for all marketing and communications activities and she oversees an in-house creative team.

Brandy Harrison

Director, Fraud & Disputes

Brandy Harrison joined Paysign in 2017 and leads the organization's Fraud & Disputes team. With more than a decade of experience in fraud mitigation strategies and issuer chargebacks, she employs preventative measures that address the ever-evolving financial fraud and risk landscape.

Harrison has been instrumental in growing and training the company's team of investigators that work directly with cardholders to handle claims and disputes.

Prior to joining Paysign, Harrison was a long-time fraud analyst at Credit One Bank. She is a current member of the International Association of Financial Crimes Investigators.

Joseph Leiser

Director, Customer Care

Joseph Leiser joined Paysign in 2020 and brings with him more than 10 years of experience managing, training, and leading financial services contact center teams. His passion for customer service and operational efficiency shape the 24/7, world-class Customer Care team at Paysign and help the company achieve its vision.

Prior to joining Paysign, Leiser held positions at American Express and SoFi in loan servicing, credit card services, as well as leadership and sales training.

Leiser attended Brigham Young University – Idaho, where he earned an undergraduate degree in Business Management with an emphasis on Entrepreneurial Management.