Our article, “An Industry Poised for Progress – Bringing Innovation Back to Copay” by Matt Turner, President of Patient Affordability, is featured in PM360, the essential resource for pharmaceutical marketers, April 2024 issue. This Expert on Call article is our third submission, which further explains how the commoditization of copay programs are causing misleading pricing trends – due to other patient affordability providers utilizing copay processing as their main source of income to develop other offerings – therefore, losing sight of the core of copay programs, lacking transparency. To read the full article, click here.