Our article, “Cracking the Code on Copay – From Mitigation to Mastery” by Bryan Dennison, MBA, Senior VP of Sales and Products, is featured in PM360, the essential resource for pharmaceutical marketers, May 2025 issue. This Expert on Call article is our fourth submission, which further explains how innovative copay solution providers are transforming the pharmaceutical industry by addressing the shortcomings of legacy systems — such as delayed response to maximizers and poor patient experience — through dynamic, real-time program designs that identify cost-impacting claims from the first fill. In 2024 alone, these new approaches saved over $100 million for affordability programs, proving their effectiveness and positioning them as the new industry standard for patient access and cost-efficiency.

To read the full article, click here.